An Artist's Guide to Creating an E-Course

The Popularity of Art Courses

Art e-courses are exploding in popularity right now. Creative classes are popping up all over the place. Why is that?

  • Art education is more accessible than ever thanks to the internet
  • Self-taught artists (ie: no art school) are gaining respect and achieving success
  • Making art can be very therapeutic and it's becoming a popular form of self-care

In the past, if you wanted to learn a creative skill you would either have to go to art school or find a mentor who could personally teach you. Skills in fine art especially were closely guarded secrets. Thankfully that's not the case anymore! Artists are able to share their knowledge with people all over the world and help them lead a more creative life.

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You don't need to be an expert!

In fact, sometimes experts can be the worst teachers because they've completely forgotten what it's like to be a beginner. They can't remember all those struggles, fears and questions every new artist has at the beginning. If you're not an expert (and let's face it, most of us aren't) all those doubts and mistakes you made are still fresh in your mind. And you can help someone else through those hurdles!

Just because you don't know it all yet doesn't mean you can't help someone reach your level. You have so much to share!

Your Process is Important

Chances are you hear this phrase all the time:

How did you do that?

It's so common for artists to be asked about the way they work and the tools they use. It might seem obvious or even trivial to you. But to someone who has never picked up a paint brush before or struggled to give their drawings life, it can seem like there is a whole world of art secrets they're not allowed to learn! To a beginner artist, those steps between blank page and finished piece can seem like such a question mark. And not just beginners have these questions! Everyone loves to get a sneak peek behind the scenes and watch an artist work.

So why is an artist's process so secret?

It's because what goes on between blank page and finished piece can be extremely personal. It can be hard to share these things. You might feel self-conscious about the "ugly" parts of your process. You might even feel like you're "winging it" and showing your process would reveal that.

But I promise you that every step, even if it’s painting over a mistake or just experimenting (and sometimes getting wrong) is what makes your art so amazing in the end.

This look behind the scenes can be such an eye-opener to other artists and help give validation to their own messy process. Watching another artist work can also be a very inspiring experience.

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Create an E-Course!

So how do you share your art online and teach others? With an e-course! Creating an online course can help you achieve so many goals for both your art and your business.

  • Connect with people who love the art you make
  • Teach someone a skill they will treasure and build on for life
  • Help people connect with their creative side
  • Create a steady passive income stream for your art business
  • Open up an entirely new avenue to earn money with your art

Sounds good, right? Sign up for this mini-course today and I'll teach you exactly how to get started with online learning. And bonus: This course is specifically written for artists and creative people!

What You'll Learn

  • What makes art e-courses so damn popular
  • Why regular people are dying to learn creative skills from you
  • How to structure your course
  • What kind of equipment you'll need (turns out, it's almost nothing!)
  • How to film great process videos
  • Why teaching your process (mistakes and all) is so important
  • Promotion tips for small to medium sized audiences

I'll walk you through everything you need to know to create your first e-course. You'll be able to work through this mini course quickly and get to started on your own course right away. I promise you'll leave full to the brim with ideas.

Table of Contents

Your Process is Important
Structuring Your Course
The Technical Bits
Sell it on Your Landing Page
Simple Self-Promotion

Frequently Asked Questions

How long do I have access to the course?

Forever! Once you've enrolled, you'll have access to the course material for as long as you need. So devour it all in one day or take things slow. It's your choice!

I have no idea where to start - can you still help me?

I definitely can! I will talk about everything from how to structure your course, how to film videos and even touch on some promotion ideas for small to medium sized audiences. You'll finish this course knowing everything you need to know to create your own course. And I promise - it's not hard, you can totally do this!

Do I need a bunch of expensive equipment?

Nope! I'll show you a variety of video setups that range in cost from $25 to $1000. You can get started with very little and still make a professional looking e-course.

But I'm not an artist, I make [insert thing here]! Is this course for me?

First of all, you are definitely an artist. And second, this course is for creative people who make something and want to show other people their craft too. That means painters, knitters, potters, sculptors, logo designers, doodlers, art journalers (is that a word?) bakers and candlestick makers are all welcome.

How much will this course cost?

Free! Yep, this course will be totally free. Full disclosure: I hope that when you're all revved up to create you own course, you'll do so using CourseCraft, but that's not a requirement! :)

Join the waitlist and get an e-mail the second this course opens.